Hi. I’m Chris Lawrence, the owner of Helping Homes, a local home buying company right here in Rochester, New York. And today I’m going to be talking about those ugly yellow We Buy Houses or I Buy Houses signs that you see on the side of the road, or frankly, at any busy intersection. They are oftentimes called bandit signs. So the way those signs work are they are marketing strategies for local Rochester, New York, real estate home buyers. They can be handwritten, printed. Either way, they are very cheap and affordable for local homebuyers to use as a marketing strategy. So the idea is that they put the I Buy Houses Rochester or We Buy Houses Rochester in highly trafficked areas, and a certain percentage of those people walking by or driving by will call them.
When you see those signs, those are other cash home buyers in Rochester looking for motivated sellers. Although this is a strategy used by other Rochester home buyers like myself, we do not use this marketing strategy. However, we use online marketing so we target those specific keywords that potential sellers may or may not search after seeing those signs. This can oftentimes be a good option for the seller to sell directly to a home buyer because there are no realtor fees, closing costs, home inspections, and you’d be flexible on a closing date.
I hope this video helped and gives you a little more insight into exactly what those yellow ugly I Buy Houses or We Buy Houses signs are that you see on local street corners. Certainly, give us a call or check out our website if you or anyone you know has an unwanted house that you are looking to sell in Rochester, New York, or the surrounding counties. Thanks.